If only generating leads with websites was easy and took 5 minutes, we'd all be millionnaires...
Unfortunately, that's not the case. It takes skill, precision and an incredibly in-depth understanding of your potential customer's needs and wants. Thankfully, you don't have to worry about it because we've sorted out the hard bits...
Are you actually generating any leads from your site at the moment?
Most sites don't. Don't feel bad. It's partially down to the fact that people don't market their sites very well, if at all, also if they do get some visitors to their site; it's oftentimes a waste because their sites aren't set up to convert visitors into leads. Whenever we do consultancy work, there are several main causes for information or brochure sites to be unsuccessful, here they are:
• No clear call to action - the words in the content don't instruct the visitor to pick up the phone, send an email, fill out a form - whatever it is, they expect the user to guess.
• Inconsistent design - Design isn't everything, there are some seriously ugly looking successful sites, but it should be consistent with your brand, your logo, colour scheme and business identity
• Lack of or rubbish content - This is the number one thing that will eradicate any good work you've done. It's a total road block. You must have persuasive content that forces someone to take action now! As an example, it's taken us over 2 months to write the content for this site. It's important... Make time for it!
• Easy to navigate - It's cheap having one of those nasty template sites you get with your domain name but if the navigation is hidden at the bottom of the page then nobody is going to get past the first page resulting in no revenue!
It's relatively easy to get past these major road blocks. One of my mentors, Chris Howard once said "A problem well stated is a problem half solved". Simply being aware of these issues will allow you to prevent them from happening. Another easy solution is work with a company that has already built a site which solves all this by default.
Here's how you and I will work together...
• You'll sign up, we'll build you a layout which reflects your corporate identity and brand
• We'll give you the Internet Marketing Mastermind which contains the basics of writing copy for websites, you'll then produce the content to generate personal trainer leads
• Your site will have your call to action built into all pages and be idiot proof in terms of navigating.
• Going forward, you'll be a FREE subscriber of the Internet Marketing Mastermind and can constantly improve the site, its content, marketing and conversion in your marketplace.
• Your account manager will periodically check in with you to ensure you're getting the most from all the tools we're giving you.
If you have a site at the moment and it's not generating tons of leads, or you don't have one at all, give us a quick call, tell us about your business, we can have a chat and get a 'money making action plan' together. You'll likely speak to Adam the number is 01273 889993 or just fill out the form below and we'll call you right back. |